Goal

Reduce dependency on OTAs (like Booking.com, OYO, MakeMyTrip) and get more direct website bookings.

Client:
Hotel Royal Residency
Industry:
Tourism & Hospitality
Services:
Website Design & Development, Social Media Marketing, SEO
Via:
www.hoteltheroyalresidency.com

Overview

A hotel partnered with a digital marketing agency to boost direct bookings, reduce OTA dependency, and improve brand visibility. By leveraging Google Ads, social media campaigns, SEO, influencer collaborations, and email marketing, the hotel attracted both leisure and business travelers while building a loyal customer base.

Challenges:

  • Competing with 5-star chains

  • Lack of awareness of meeting/conference facilities

Strategy Implemented

LinkedIn Ads targeting HR managers & event planners

SEO for “Best hotel in Netarhat”

Email marketing to corporate databases with event packages

Case study videos of past conferences hosted

Results

Secured 10+ corporate tie-ups

60% increase in weekday occupancy

45% rise in event/conference bookings