Goal

Establish brand credibility in a competitive market. Boost enrollment inquiries for the upcoming academic year.

Client:
Sharda Global School
Industry:
Education & Training
Services:
Social Media Marketing
Via:
www.shardaglobalschool.com

Overview

A targeted digital marketing campaign was implemented for a school to increase admissions, improve brand awareness, and strengthen online reputation.
By using a mix of social media marketing, Google Ads, SEO, and engaging content, the school reached more parents in its target location, showcased its unique academic offerings, and built trust through reviews and testimonials.

Challenges:

  • Competing with older, well-established schools
  • Parents skeptical about new institutions
  • No local awareness
  • High competition from other international schools

Strategy Implemented

  • Geo-targeted Google Display Ads

  • Sponsored articles in local online news portals

  • Influencer collaboration with local parenting bloggers

  • Email campaigns to parents with downloadable e-brochures

  • Instagram Reels & Facebook Stories showcasing teaching methods

  • Parent testimonial videos

  • Google My Business optimization with 5-star reviews campaign

  • Local SEO to appear in “near me” searches

Results

Ranked in top 3 Google search results for “Montessori school near me”. 500+ followers gained organically on Instagram. 80% increase in school tour bookings. 123 leads generated. 45% of first-year seats filled through digital campaigns. Brand recognition established in the new city